If you are currently looking for a new job in Wiltshire or Bristol, you will know it’s important to have an up-to-date and enticing CV, which attracts the attention of recruiters and employers.
But did you also know that you can use your social media platforms as a way of furthering your chances of getting into new employment?
And, if you are a Wiltshire or South West based employer, you too can use social media to try to find out a little more about the candidates you are thinking of employing.
It is well known that recruiters look on social media platforms – such as LinkedIn – when they are trying to find candidates to fill a particular role. It is also the case that the social media feeds of candidates – Facebook, Instagram, Twitter and so on – are scrutinised to help get more of a feel for a particular applicant.
Social media can fill in some of the detail that isn’t present on a CV, providing a window into a candidate’s personality, their likes, hobbies and interests. For employers in the Wiltshire area, what you are able to find out could help you make up your mind over whether or not to offer a candidate a role.
If you are a Wiltshire-based job-seeker, what you post on social media could make the difference between whether or not you are put forward for a role or offered an interview.
Using social media for job-hunting
Do you have a profile on LinkedIn? If not, then you might want to create one. Think of LinkedIn as a little like Facebook, but with an employment or career focus.
Here, you can create a profile, where you write about your skills and qualifications, and you can also include your career and education history.
It is important that your LinkedIn profile matches your CV, otherwise, alarm bells might ring for an employer or recruiter looking at your profile. For example, if you are looking for a commercial role and your CV talks about office work you have undertaken, but your LinkedIn profile makes no mention of this, it might raise a red flag!
Your LinkedIn profile also gives you the opportunity to spell out that your ‘seeking opportunities’ which could attract the attention of recruiters and employers.
LinkedIn is used as a search engine in the same way Google is, so do include relevant keywords and phrases that recruiters and employers search for. For example, if you are in healthcare and looking for healthcare vacancies in Wiltshire you will want to use words like ‘care home’, ‘carer’, healthcare’ etc. You can also put relevant hashtags in your status updates, such as #healthcare, #care, #carer.
We have all heard of cases in the news where sports stars, politicians and celebrities have posted a Tweet on Twitter and been criticised for it. Indeed, they may have simply shared, commented on or ‘liked’ someone else’s controversial Tweet and that has been enough to draw scorn from the public.
So it is very important not to post anything that could offend, such as racist or extreme language or Tweets that contain swearing.
If you are unsure whether your posts have all been ‘politically correct’ it might be wise to make your account private, which means only your approved followers can view your Tweets and Retweets.
If you are on Facebook, and your profile is public, it is important to make sure your profile matches your CV. So if your CV says you currently work at a particular company, do make sure this same information appears on your Facebook profile.
Always ensure your posts and photos reflect you in a positive light. Employers and recruiters know that Facebook is a social feed, so there is nothing wrong with holidays snaps and photos of you having fun. However, avoid posting or sharing anything that could offend or cause an alarm bell.
As with Twitter, you can make your account private and filter what those who aren’t your ‘friends’ can see. However, do remember that a generic search of your name and the company you work for will still bring you up in the search results, so, again, it is important to ensure this matches your CV.
This is fast overtaking Facebook as the most popular social media platforms, especially among younger people.
So, with this in mind, adopt the same advice as we have given above. Ensure your posts, photos and stories reflect you in a positive light. If you fear you may have posted videos or photos in the past that you would prefer potential employers and recruiters not to see, then change your privacy settings.
According to recent statistics, some 45 per cent of the world’s population now use social media, and employers and recruiters in Wiltshire are among them. They can be a great way to advertise yourself as a potential employee – and they can also hinder your chances. So, if you use social media, then use it wisely and lever its power to help you land your next job.
Equally, if you are an employer we’d advise doing a little browsing of your potential employees’ social media feeds and ensure you like what you see.
To check out our latest vacancies in and around Wiltshire, take a look at our jobs board. To chat with the team about new careers and opportunities, please get in touch. And if you are on Facebook, Twitter, LinkedIn or Instagram, why not follow and like us!