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Government’s care recruitment campaign is good news

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It’s well publicised that there is a severe shortage of people working in the adult social care sector.

As independent, specialist recruiters for healthcare – those working in care homes or social care settings – we have direct experience of this shortage, and are eager to hear from carers who are looking for positions.

So the new ‘Made With Care’ recruitment campaign, launched across broadcast and social media to encourage people into a career in care, is welcome news. We hope it succeeds.

The campaign will run for five months and features real care workers making a difference in people’s lives, inspiring others to consider a career in care.

Its aim is to highlight vacancies in the sector as well as showcasing the amazing work care workers do, celebrating the way they empower the people they care for, and shining a light on the emotional reward of the role. It will also tackle perceived barriers to taking up care work, emphasising the importance of personal qualities over qualifications, the opportunities for training to develop a career in adult social care, and the availability of flexible working.

‘Made with Care’ builds on the momentum of the previous phase of the campaign launched in February 2021. This celebrated the huge impact that adult social care workers have made during the pandemic and addressed the key barriers stopping people from considering it as a career option.

With almost half-a-million extra job opportunities in adult social care expected by 2035 and more than 105,000 vacancies needing to be filled, the ‘Made with Care’ campaign aims to encourage people to apply for roles across the country.

Health and Social Care Secretary, Sajid Javid said: “Care workers have done a phenomenal job throughout the pandemic, in difficult circumstances, and I thank them for all they have done.

“A career in social care is rewarding and inspiring. Over the next three years we are investing at least £500 million to support the training and development for carers.

“We need more people who possess the core values this workforce embodies so strongly - kindness, compassion and resilience - to look after our friends and family with dignity and respect.”

Roles in adult social care can be flexible, varied and rewarding, and could offer those who have the values and attributes needed to be a care worker the opportunity to start a new career.

We know that levels of pay have been a barrier but, with the National Living Wage and National Minimum Wage rising next April, this may be mitigated.

At 24-7 Staffing, we specialise in helping our clients and candidates to find a perfect match. We place trained carers in healthcare settings across Chippenham, Salisbury, Wiltshire, Bristol and the South West. For talk to one of our experienced recruiters, please get in touch.

Julian picture

Published by Julian

about 1 month ago

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